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FIRST CHOICE SPORTSWEAR was founded by Steve Smith in 1991 and is a major player in the imprinted sportswear and promotional items market.

We are a full-service operation supplying imprinted sportswear, team uniforms, custom made clothing, and other promotional products to many companies, universities, schools, athletic teams, clubs and organizations. We have had the priviledge of serving the Atlantic Provinces for over 25 years!

We attribute the company’s longevity to our commitment to detail, service excellence with that personal touch, as well as competitive pricing. Our core values speak to this every day.

It is these high standards, along with our ever-evolving new ideas, fresh trends and top designs that make FIRST CHOICE SPORTSWEAR a true leader in the market. We understand the confusion and problems which can arise when making the choice for imprinted sportswear and product - and we eliminate them.

Steve Smith is a lifelong sports enthusiast. With his many years of experience in the industry, Steve is an expert in his field; and enjoys finding that ‘special something’ to help make your order a standout. Steve is also a valued volunteer in the sports community.

Contact one of our customer service representatives at

We are always happy to help!